Integrated communication strategies

Press office and Media Relations, Digital PR, Advertising, Events

PRESS OFFICE AND MEDIA RELATIONS

ABC PR Consulting designs and implements communication plans for the promotion and the enhancement of the institutional image and product of brands that we represent. The operation of the press office and the daily relationship with journalists are the indispensable tools to increase the visibility of our customers in the national media.

DIGITAL PR

Twitter, Facebook, Pinterest, Linkedin, Instagram: the world is online. And it is there that, with passion and creativity, we take our customers, to create new exposure, visibility, interaction and communicability with real people.

ADVERTISING AND BELOW THE LINE

The right image, the pay off effect, the creativity that affects and emotions: that’s how you get to the heart of your target audience. In ABC we create below the line tools and ongoing advertising or on-spot campaigns, as well as taking care of the media planning and media buying.

EVENTS

We offer our clients creative advices and logistics support for organizing events, because moments of presentation and socialization create interest, that aggregates and publicity.

MARKETING & SALES

To optimize the relationship with the trade channel, we study and develop operational marketing strategies. For representation projects, sales and marketing intelligence, B2B worldwide destinations and hospitality ABC works in synergy with our partner HTMS, one of the leading professional agencies in the tourism sector: www.htmsinternational.com.