Services
- MEDIA RELATIONS AND PRESS OFFICE
- MEDIA RELATIONS AND PRESS OFFICE
BE VISIBLE, BE REMEMBERED
At ABC, we strategically help our clients to increase their presence in the media – newspapers, lifestyle, general and industry magazines, radio and television. We highlight the strengths and the right narrative leading to consistent exposure. With the help of consolidated tools – such as press releases, press conferences, interviews and familiarization trips – and leveraging on decades-long relationships with established journalists, we aim to create a multifaceted visibility, leading the brand to be present and recognized in general and industry media.
We offer ROI monitoring tools and analytical reporting to document the results achieved.
- DIGITAL PR, SOCIAL MEDIA AND CONTENT CREATION
- DIGITAL PR, SOCIAL MEDIA AND CONTENT CREATION
THE ESSENTIALITY OF SOCIAL MEDIA
It is not simply being on social media, but how we inhabit them that makes the difference. At ABC, we study the most suitable strategies for a conscious, interactive and productive presence on digital platforms, ensuring fluid communication and the effective conveyance of messages. For our clients, we activate social-influencing collaborations, in barter or for a fee, working with selected creators and leaders in their respective sectors. We also implement successful social advertising campaigns.
For each activated project, we provide precise reporting to measure the results achieved.
- ADVERTISING AND BELOW THE LINE
- Advertising and below the line
WHEN WORDS MEET IMAGES
A phrase that remains etched in memory, an effective slogan, the image saying more than a thousand words. An advertisement’s visual and narrative strength is measured in the effectiveness with which it can reach the consumer’s heart. With the support of creatives, graphic designers, video makers and copywriters who work with us, we create campaigns that speak to brands’ core targets.
Internally, we study the most effective media planning strategy to reach the audience of interest, optimising the available budget.
- EVENTS’ ORGANIZATION
- Events' organization
MAKE MOMENTS COUNT
An event is a memorable moment, whether celebrating an important anniversary or a great success, strengthening team spirit and cohesion, or launching a new product, division, or project.
ABC specialises in creating boutique and medium-sized events. We support our clients in choosing the concept and in strategic planning of the celebratory moment, down to the operational and small details that make the difference.
