ABC managed the communications for the launch of ANA’s first nonstop flight from Italy to Japan, scheduled for December 3, 2024. Prior to this date, ANA passengers departing from Italy were required to connect via a European hub.
The initiatives implemented to position the Milan-Tokyo connection included the collaboration with SEA (Aeroporti di Milano) for the launch at Malpensa Airport, a media and corporate gala event in central Milan, a group press trip to explore the destination, a nationwide radio campaign, and targeted partnerships with influencers and content creators.
The project’s execution resulted in significant brand and news coverage in the national press and on social media, as well as in increased visibility among corporate and consumer audiences.
120M
UMV
80
articles generated
12.3M
listeners reached with the radio campaign
