Rooftop’s opening Summer 2025 ABC oversaw the opening of the Mama Roma rooftop for summer 2025. With a stunning view over the city and the Dome of St. Peter’s, the Mama Roma terrace has been designed to be part of the rich panorama of Roman rooftops offering aperitifs, dinners, and entertainment for their guests.
ABC worked to engage local and national media through press office and media relations actions, and to create valuable partnerships with influencers and content creators.
The project also included a focus on digital, where we continuously manage the venue’s social media, and the creation of a photoshoot.
The project’s implementation generated broad, valuable coverage and increased social media presence, which in turn led to the success of the Mama Roma’s rooftop in terms of attendance and revenue.
3.5 M
MUV
1,033,785
Impressions
372,041
Interactions
20 +
Partnerships with influencers
