In conjunction with the launch of a new logo and website revamp, ABC collaborated with Italy Family Hotels to strengthen the brand’s perception as a leading consortium for family holidays’ stays in Italy.
Based on Italy Family Hotels’ preference and booking data, an observatory study was conducted to monitor family vacation habits and trends for summer 2025, with a focus on teenagers. The results were presented at a press conference held in Milan in May 2025.
The press conference and generated interviews with the Italy Family Hotels management led to an extensive press coverage in both B2B and B2C publications, highlighting the brand’s strength, reliability, and diverse offering. Following the press conference, a group press trip was organized in June 2025, allowing invited journalists to experience the brand’s philosophy firsthand, generating further visibility.
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