There are so many reasons to choose to advertise. You can look for a broader visibility for your brand in general, or you may need to activate a more aggressive campaign that focuses on price and a limited-time offer. The goal can be to spread a message, tell a story or present a product. And there are many types of advertising: on printed media or on the web, on the radio or on social media, on television or billboard. The advertising that works, in any case, requires time and patience, and the coordinated work of the client, the agency’s account, the art director and a copy writer. Where to plan an advertising campaign? There are many factors to consider, but the first question to ask yourself is where to find your target.
Is it young and dynamic? Perhaps the most suitable means are then the radio, the web and the social media. Do you want to address the business people? Financial newspapers and online news may be the right choice. Or do you exclusively aim at an elite and high-spending public? Niche media will then need to be selected. And what is the right pressure
for a successful advertising- how many times should your target be exposed to the advertising message, so that this is effective
In addition to the budget available, it depends on the means chosen and the content you want to convey.