Media relations and press office
What can ABC do for you?
A punctual press office strategy includes a regular plan of press releases, media presentations and ad hoc press trips – all essential tools for successful media relations. And of course, the media database available to the agency – namely, the in-depth knowledge of journalists – is fundamental. Thanks to over 20 years in the communication sector, with a particular focus on tourism, aviation, hospitality and lifestyle, ABC can count on the right contacts to propose specific news, at the right time and with the appropriate tone. And there you are!
Media relations and press office for airlines
We take care of communications for some of the most successful companies in the airline business both from a corporate and from product perspective, and we know the Italian aviation landscape in detail. We also have a proven record in managing crisis situations – both on a financial and on an operational side.
The world of hospitality is wide and varied, even in the media, and the online review tools, as well as the contribution of Instagrammer and influencer, make the situation even more fluid. This is also why it is important to create a niche of authoritativeness and notoriety in order to be visible for your (future) client. Sometimes this is what can make the real difference.
Media relations and press office for the hospitality sector
Media relations and press office for destinations
There are so many beautiful places in the world – yet this is simply not enough. New travelers are looking for so much: holidays made of experiences, a competitive offer in terms of quality and price, places that make them feel at home and at the same time far from everything, the tranquility that does not disregard any service. And there are destinations that need to push the low season; or those offering niche-activities, or hiding a potential treasure of culture, arts and events unknown to most. Telling this to the media, in all its facets, is then really essential. So that, after reading a paper article or an online piece, the next guest can say “yes, I would like to be here“.
And click: surfed, booked, done.