Delta Air Lines
Delta Air Lines. With headquarters in Atlanta and 180 million passengers flown every year, Delta is one of the major airlines worldwide. Delta is also a leader in transatlantic connections between Italy and the US, and a founder member of the transatlantic joint venture between Air France KLM and Alitalia.
Maintaining and boosting Delta’s share of voice and visibility in the Italian market, particularly focusing on financial strength, strategic partnerships, business product innovation and trade relations.
ABC works on different PR levels to ensure the visibility Delta needed in its key cores for the Italian market, activating media relations tactics boosting coverage, securing media interviews, supporting Delta’s application to IMA – the most prestigious Italian Business Travel Award – and actively informing the financial press on goals and business results.
Over time, ABC has successfully raised media awareness and coverage for Delta, balancing the search for visibility and the discretion needed for a listed airline, expanding its alliances and reach in a fiercely competitive environment.