Alta Badia Ski World Cup Organizing Committee
One of the Italian Alps most prestigious ski season events, held in Alta Badia since 1985.
The client’s Facebook profile, managed by ABC, showed a good organic growth; however, a month into the races, the Organizing Committee needed to see a followers’ growth from the nearby area, and an increase in tickets sales – with a small budget at it’s disposal.
ABC created an advertising plan consisting in “likes” and “sales” on the Facebook profile, to promote the event and inform the target about the races, stimulate interaction and increase the page’s fan-base.
The fanbase performed a 24% growth in the period, with a 370.000 post coverage (both organic and purchased) and a 4,3 reach per day.